A new business, in public, every 30 days

Build businesses. Build wealth. Build His Kingdom.

Vessa launches a real online business from zero every 30 days — pushing each one toward $10,000 a month in recurring revenue and showing the real numbers, whether they land or fall short.

Join the list See what's being built now
$0

Revenue produced by EcoStar Pressure Washing — the founder's operating business — since it started.

Day 1/30

Challenge #1 is live right now: a cold email agency, built from zero, documented as it happens.

$0/mo

The goal every challenge chases: recurring revenue by Day 30 — with the real number published either way.

01

Every 30 days, start over in public.

01

Launch from zero

A new online business, started from nothing. No pre-built audience, no warm network, no head start — the same starting line you'd have.

02

Push to $10k/month

Thirty days to reach $10,000 in monthly recurring revenue. The real number gets published whether it hits or falls short.

03

Hand off, start again

The business is handed off to run mostly on AI, and the next challenge begins — teaching what actually worked to everyone building alongside.

Currently building

Challenge #1 — Cold Email Agency

Day 1 of 30

A cold email agency booking commercial contracts for pressure washing and janitorial companies — reaching property managers and facilities managers on their behalf. Built entirely from cold outreach, documented in public.

Jul 23, 2026Aug 21, 2026
$10k/mo goal
$0/mo so far — this number is real, and it updates when revenue does Full build video drops when the challenge wraps
02

A branch, not a container.

"I am the vine, ye are the branches: He that abideth in me, and I in him, the same bringeth forth much fruit: for without me ye can do nothing." — John 15:5, KJV

"Vessa" comes from the Finnish word vesa — a young branch, or shoot. A branch doesn't produce fruit by trying harder; it produces fruit by staying connected to the vine. Every 30-day business Vessa builds is meant to be one of those branches.

The mission behind all of it: use the lessons learned in business and personal finance to help young men build businesses that honor God, create lasting wealth, and expand His Kingdom.

(The second "s" is purely practical — "Vesa" was taken. The meaning didn't change.)

Brady Caylor, founder of Vessa
03

Built by an operator, not a guru.

Vessa is run by Brady Caylor — founder of EcoStar Pressure Washing, a real service business that has produced over $600,000 in revenue since it started. Not a course seller. An operator who has done the unglamorous work of winning customers, running crews, and collecting real invoices.

Every Vessa challenge applies that same operating experience — plus AI leverage — to a brand-new business, in public, so you can watch exactly how it's done and build alongside.

$600k+

EcoStar revenue since founding

30 days

Per challenge, zero to revenue

100%

Real numbers, published either way

04

Watch it built. Then build yours.

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